Selling in Austin? Want to get more money for your home when you sell it?
Pre-work for Selling your Central Austin Home
Many Realtors and their clients price properties without understanding the condition of their property. Does that make any sense? How can they possibly know what they’re doing?
The first step in selling your home is to know what you’re selling. If the structure of the home is in fabulous condition but the electrical is faulty, you bet that influences the price and you bet that will be important information to the buyer. My clients get a seller’s inspection on their home to find out what shape the property is in before determining a price. Trust me, it’ll come out down the line anyway.
Now more than ever buyers are picky. By educating your buyers upfront, you are likely to avoid price change requests due to buyer concerns and worse. (Did you know over 30% of contracts fall out of escrow? We can keep that number low with this strategy.) Knowing upfront will save you time, frustration and very likely mean you get more value for your property.
Once we know what we’re dealing with, then we can jointly determine how, if it all, you’d like to spend any funds preparing your home – for example, updating some electrical outlets or painting the home. Even if you can’t or don’t to spend a dime, I’ll bring experts in to prepare quotes for getting some of the work performed. The more Buyers know, the more likely they are to get off the fence.
During pre-work, we also sell determine the story of your home – who are the likely buyers and what should we be communicating with them about the lifestyle of your home?
Pricing your Central Austin Home
Once we’ve done our pre-work together, I can then determine what your property is worth. I review your Central Austin competition closely so we can price your property in that sweet spot, ready to sell.
Driving traffic to your Central Austin Home
There are many ways the majority of Realtors drive traffic to your home. I do those better.
Online presence needs to be a home run with your agent. The National Association of Realtors has put out figures about how people search for homes. Their research indicates over 90% of home buyers use the Internet in searching for a home and that 77% of home buyers took action on a property based on information they saw online.
Where I excel at marketing is through Search Engine Optimization – in getting your home the online exposure it deserves:
- Our company has a web of company websites which rank high in the searches
- We have mobile access capability – test by texting SKY to 88000
- Our company has a high-ranking position with Active Rain, the world’s real estate community
- Our website is now mobile and searchable by phone
- We do extensive syndication of your property listing
- We do extensive syndication of your property video/slide show
- We place property-specific blogs placed on numerous sites for maximum exposure, including social media sites like Facebook and Twitter
- We know where the traffic is and we make sure your property is there.
Your Central Austin Real Estate Agent
Contact me, your Central Austin Real Estate Agent, so I can show you how I can sell your Central Austin Home or your Downtown Austin condo.
